About us

The Middle East and North Africa (MENA) region is indeed one of the most strategically important and culturally diverse regions in the world. The MENA region is strategically located at the crossroads of Europe, Africa, and Asia.

Due to its strategic location, the MENA region has historically been a hub for trade and commerce, connecting different parts of the world. Ports like Dubai and major cities like Istanbul continue to play significant roles in global trade.
The carpet and flooring market in the MENA has experienced significant growth and transformation in recent years. Several factors have contributed to the expansion of the flooring industry in the region, including economic development, population growth, urbanization, and a surge in construction activities.
The carpet and flooring market in the Middle East is thriving due to several factors:

  1. Rapid Urbanization: Countries like UAE, Saudi Arabia, Qatar, and Oman are rapidly urbanizing and modernizing, leading to increased demand for flooring materials in residential, commercial, and infrastructure projects.
  2. Construction Boom: Mega-projects including high-rises, malls, hotels, and residential complexes have fueled a substantial demand for flooring materials and services.
  3. Hospitality and Tourism: The Middle East’s popularity as a tourist and business destination has led to significant growth in the hospitality and tourism sectors, increasing the demand for high-quality, visually appealing flooring in hotels, resorts, and restaurants.
  4. Commercial and Retail Growth: The retail sector, especially in the UAE, has expanded, driving the need for attractive and durable flooring materials in malls and retail spaces.
  5. Residential Development: With a growing population, there’s a continuous demand for housing, boosting the need for various flooring options in residential construction projects.

Overall, the Middle East’s flooring and carpet market is dynamic and evolving, driven by economic growth and urbanization. As consumer preferences and sustainability concerns continue to shape the industry, it is likely to see further diversification and innovation in flooring materials and technologies.