Hero Flooring’s Trailblazing Partnership with Nike Grind Redefines Commercial Flooring Industry

Hero Flooring’s Trailblazing Partnership with Nike Grind

Reade Palmer, the visionary founder of Hero Flooring, brings a rich background as a former rower and world championship gold medalist to his entrepreneurial endeavors. But beyond athletic achievements, Palmer is someone who looks beyond the status quo, seeking out what’s missing and delivering innovative solutions.

In 2014, he noticed a significant blind spot within the commercial floor covering industry: the client experience. Determined to fill this void, Palmer established Hero Flooring with a mission to redefine standards and elevate customer satisfaction.

Fast forward to 2020, Hero Flooring achieved a monumental milestone by securing an official partnership with Nike Grind, a testament to Palmer’s unwavering dedication to excellence.

This collaboration has allowed Hero Flooring to craft high-performance rubber flooring using recycled materials sourced from athletic shoes, marking a significant step towards sustainability and innovation. With a diverse range of products under their belt, Hero Flooring now offers five distinct collections, each designed to meet the unique needs of various commercial spaces, from fitness centers to outdoor concert venues.

Palmer’s commitment to pushing boundaries extends beyond product development. He actively champions environmental stewardship by utilizing materials like virgin rubber EPDM and Nike Grind, eliminating the use of crumb rubber and its associated odor. Moreover, Hero Flooring is deeply involved in social sustainability initiatives, such as Foster Love, which aims to provide essential items to children in the foster care system, reflecting Palmer’s ethos of giving back to the community.

In addition to its groundbreaking partnership with Nike Grind, Hero Flooring distinguishes itself as the only LGBTBE certified brand within the manufacturing and supply side of the commercial flooring industry. Palmer’s personal journey as an LGBTQ+ entrepreneur underscores the brand’s commitment to inclusivity and diversity, serving as an inspiration for others within the industry.

Hero Flooring’s success is not only attributed to Palmer’s leadership but also to the collaborative efforts of a forward-thinking team of industry veterans. Together, they strive to revolutionize the commercial flooring landscape by prioritizing innovation, sustainability, and client-centric solutions. As the industry continues to evolve, Hero Flooring remains at the forefront, setting new standards and reshaping perceptions of what’s possible in commercial flooring.

With each step forward, Hero Flooring reaffirms its commitment to excellence and its dedication to making a positive impact on both the environment and the community. As Palmer and his team continue to innovate and push boundaries, the future of commercial flooring looks brighter than ever before, with Hero Flooring leading the way towards a more sustainable and customer-focused industry.


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