Shaw Contract had teed off Dubai Design Week 2023 with the inaugural Carpet Golf Masters, marking a memorable occasion within the bustling Dubai Design District (d3). The week-long event had brought together design luminaries and enthusiasts worldwide, offering a platform for innovative showcases and dialogues. Amidst this vibrant setting, Shaw Contract had shone bright by introducing a unique experience at their Dubai showroom.
The Carpet Golf Masters, hosted at Building 6, Suite 108B, had been a whimsical yet competitive affair that took place from November 8th to 10th. Attendees had been welcomed to participate in a distinctive five-hole carpet golf course, either individually or as part of a team. As participants putted their way through the course, the atmosphere had been infused with giveaways and refreshing treats, adding to the event’s liveliness.
Operating from 10 AM to 1 PM and resuming from 2 PM to 5 PM each day, the games had adhered to simple yet challenging rules: each stroke had counted as a point, with a maximum of six strokes allowed per hole, and a group limit of four players. The player with the fewest strokes had emerged victorious at each round, sparking moments of triumph and camaraderie.
The Carpet Golf Masters, presented by Clubhouse Mobile Mini Golf, had seamlessly blended sustainable carpets with an exhilarating activity. The five courses had presented unique challenges, interwoven with Shaw Contract’s innovative products. From navigating Ferris Wheel-like arrangements to conquering tricky twists and turns, participants had experienced a dynamic fusion of design and recreation.
Beyond the golfing extravaganza, Shaw Contract’s commitment to design optimism had resonated deeply. The phrase ‘Design Optimism’ intricately woven into each putt had echoed the brand’s steadfast belief in design’s transformative potential. This ethos had mirrored the essence of the Shaw Contract Awards, an annual initiative that champions innovative approaches to crafting environments conducive to work, learning, healing, and growth.
In the backdrop of spirited competition and shared moments, Shaw Contract had not only celebrated creativity but had also underscored the profound impact design can wield. Through this amalgamation of fun and design, they had showcased their dedication to nurturing an environment where creativity thrives, and design acts as a catalyst for positive change.